Maddie Morrison

Maddie Morrison
Hollyoaks character
Portrayed by Scarlett Bowman
Introduced by Gareth Philips
Duration 2011—
First appearance 21 June 2011
Classification Present; regular
Spin-off appearances A Little Film About Love by Jason Costello (2011)
Profile
Occupation Student

Madison "Maddie" Morrison is a fictional character from the British Channel 4 soap opera Hollyoaks, played by Scarlett Bowman. Maddie is an old friend of Bart McQueen (Jonny Clarke). Bowman's casting was announced in June 2011. Maddie was introduced to Hollyoaks along with her friends, Tilly Evans (Lucy Dixon) and Jono (Dylan Llewellyn). Maddie made her first appearance in the episode broadcast on 21 June 2011.

Maddie has been described as having a "seductive mixture of beauty, manipulation and wit". She studies at Hollyoaks Sixth Form College and is determined to be the college's Queen bee. Bowman opined that Maddie is not a bitch and although she appears arrogant, she is actually "a bit shy and insecure". The actress said that she is similar to Maddie and loves playing her. Maddie is best friends with Tilly and George Smith (Steven Roberts), and Bowman loves the dynamic between them. Maddie is relaxed when she is with Tilly and George, and her "strong points" come out. Maddie's storylines have focused on her relationships. She is the ex-girlfriend of Bart and develop's a rivalry with his girlfriend, Sinead O'Connor (Stephanie Davis). When Bart and Sinead end their relationship, Maddie attempts to keep them apart. Maddie later begins an "unlikely" relationship with Callum Kane (Laurie Duncan).

Contents

Storylines

Bart McQueen (Jonny Clarke) and his girlfriend, Sinead O'Connor (Stephanie Davis), decide to go on holiday to Abersoch after completing their GCSE exams.[1] Bart travels to Abersoch ahead of Sinead and she later arrives to find him sleeping on the sofa with Maddie.[2] Maddie tells Sinead that she is Bart's ex-girlfriend and reveals that she is joining the same sixth form college as him.[3] Maddie attends Ruby Button (Anna Shaffer) and Esther Bloom's (Jazmine Franks) party.[4] Maddie goes to Bart's party and after discovering that he is no longer in a relationship with Sinead, flirts with him.[5] Sinead sees this and kisses Maddie's boyfriend, Toby (Alex Roe), leaving Maddie angry.[5][6] Sinead insists that she did not know that Toby was Maddie's boyfriend and Maddie forgives her.[7] Sinead tells Maddie that Bart has feelings for trans man, Jason Costello (Victoria Atkin).[7] Maddie then exposes Bart's feelings to others.[8] Maddie encourages Sinead to begin a relationship with Gaz Bennett (Joel Goonan) to keep her away from Bart.[9] Gaz tells Maddie that he prefers her to Sinead and attempts to kiss her, but she refuses.[10] Gaz tells Maddie that he is going to end his relationship with Sinead.[11] Maddie explains this to Tilly, who urges her to tell Sinead, but she refuses.[11] Maddie tells Sinead that Gaz has attempted to kiss her, but she refuses to believe it.[12] Tilly urges Maddie once again when Sinead plans to leave with Gaz.[13] Maddie tells Sinead that Gaz was going to end their relationship; Sinead and Bart reconcile.[13]

Maddie becomes attracted to Callum Kane (Laurie Duncan).[14] She tries to make Callum jealous by flirting with Joel Dexter (Andrew Still).[15][16] Maddie kisses Joel and he assumes that they are going to have sex, but she declines.[15] Joel angrily shouts at Maddie and upsets her.[15] Callum sees Maddie upset and they kiss.[17][18] However, the next day Maddie and Callum ignore each other.[19] Maddie's best friends, Tilly Evans (Lucy Dixon) and George Smith (Steven Roberts), lock Maddie and Callum in a store room together so they can sort out their issues with one another.[19] Maddie and Callum embark on a relationship.[20] Maddie is shocked when Callum's ex-girlfriend, Tara (Alex Childs), arrives to see him and is revealed to be an older woman.[21][22] Maddie is embarrassed by this and avoids Callum as Tara wants to reconcile with him.[23][24] George tries to reunite Maddie and Callum, but she assumes that George has feelings for Callum and upsets him.[25] As Callum prepares to leave with Tara, Maddie admits her feelings to him and they reconcile.[26]

Other appearances

Maddie makes an appearance in a "special" Hollyoaks spin-off episode, entitled A Little Film About Love by Jason Costello.[27] In the spin-off, Jason interviews Maddie about her relationship with Bart. Maddie explains that Bart was besotted with her. Jason asks Maddie whether Bart made any romantic gestures towards her. Maddie becomes flustered and says that Bart is not romantically inclined. She calls the interview "lame" and abruptly leaves.

Development

Casting and characterisation

The character of Maddie and Bowman's casting in the role were announced on 13 June 2011, along with Maddie's friends, Tilly Evans (Lucy Dixon) and Jono (Dylan Llewellyn).[1] Maddie, Tilly and Jono are the old school friends of Bart McQueen (Jonny Clarke).[1] Digital Spy reported that the three new characters would be introduced in a "special" storyline shot on-location in Abersoch, Wales.[1] Bowman made her first on-screen appearance as Maddie in the episode broadcast on 21 June 2011.[2][28] In August 2011, it was revealed that Maddie, Tilly and Jono would form part of a new group of Sixth form students, along with George Smith (Steven Roberts), Neil Cooper (Tosin Cole) and Callum Kane (Laurie Duncan).[29][30]

Maddie is described as having a "seductive mixture of beauty, manipulation and wit".[31] She is determined to be the Queen bee at Hollyoaks Sixth Form College.[31] The official Hollyoaks website said that Maddie "knows the power of gossip and skillfully uses it to get what she wants".[31] The website said that Maddie's best friend, Tilly Evans (Lucy Dixon), sees through her "confident facade".[31] They also pondered whether Maddie has a vulnerable side.[31] OK! described Maddie as a "manipulative queen bee".[32] In an interview with the magazine, Bowman described Maddie, saying "She’s the middle girl in her family, so I think at home she’s never had her place to delegate or prove her point. At school, that’s where her true colours come out, because she wants to have some status."[32] Bowman opined that Maddie is not a "bitch".[32] Maddie appears arrogant but she is actually "a bit shy and insecure".[32] Bowman said that she is sometimes like Maddie and loves playing her.[32] The actress told Agent2 that Maddie is an "absolute tart".[33] Maddie and Tilly are like "chalk and cheese", but they have a brilliant relationship.[32] Bowman loves the dynamic between Maddie, Tilly and their other best friend, George Smith (Steven Roberts).[32] Maddie is relaxed when she is with Tilly and George, and her "strong points" come out.[32] Maddie was dubbed "Maddie-avelli" by the official Hollyoaks website, who described her as "a master in deceit, intrigue and social puppetry".[34]

Relationships

When the character of Maddie was announced, she was revealed to be the ex-girlfriend of Bart McQueen (Jonny Clarke).[1] Bart and his girlfriend, Sinead O'Connor (Stephanie Davis), decide to go on holiday to Abersoch after completing their GCSE exams.[1] Bart travels to Abersoch ahead of Sinead and she arrives at the accommodation to find him sleeping on the sofa with Maddie.[1][2] Sinead is "unimpressed" by this.[1] Maddie reveals to Sinead that she is Bart's ex-girlfriend and is joining the same sixth form college as him, which makes Sinead jealous.[3][35] Clarke opined that Maddie's feelings for Bart are not reciprocated.[36] Maddie discovers that Bart and Sinead are no longer in a relationship and flirts with him.[5] Bowman said that Maddie is "out to get [Bart] back".[33] Maddie encourages Sinead to begin a relationship with Gaz Bennett (Joel Goonan) to keep her away from Bart.[9] Gaz pursues Maddie and tells Sinead, who does not believe her.[37] Davis told Digital Spy that Sinead thinks that Maddie is trying to meddle in their relationship.[37] Maddie and Sinead have a "Mean Girls-type relationship", where-by they are "trying to be the most popular and well-liked".[37] Davis said that Sinead has "had enough" of Maddie, who is telling her about Gaz's actions.[37] Bowman said that Maddie is "causing a lot of mayhem" for Sinead, who is her "rival".[32]

In November 2011, Bowman revealed that Maddie would begin a relationship with Callum Kane (Laurie Duncan).[38] The actress said they were an "unlikely couple".[38] Maddie "really falls for [Callum]" and show's her vulnerability.[38] Bowman said "He's cool, but he's got his eye on someone else!"[38] Duncan explained that Callum is not desperate for a relationship, saying [...] "He's much too introverted and likes to keep himself to himself and read his poetry - which unfortunately seems to make him all the more alluring to some of the ladies!"[38] Maddie and Callum develop feelings for one another when they go head-to-head for a debate in college.[17] Maddie tries to make Callum jealous by flirting with Joel Dexter (Andrew Still) on a night out.[17] Maddie kisses Joel and he assumes that they are going to have sex, but she declines.[15] The night "ends in disaster" when Joel angrily shouts at Maddie and upsets her.[17][15] Callum then comes to Maddie's rescue and they share a "surprise" kiss.[17][18] Maddie and Callum embark on a relationship.[20] The official Hollyoaks website referred to the couple by the portmanteau "Caddie".[39] However, Callum's ex-girlfriend, Tara (Alex Childs), arrives and Maddie is shocked to find that she is an older woman.[40][41] Maddie is embarrassed by this and avoids Callum as Tara wants to reconcile with him.[23][24] As Callum prepares to leave with Tara, Maddie admits her feelings to him and they reconcile.[26] Series producer, Emma Smithwick, felt that Maddie and Callum "had such chemistry together and it was time to see something happen [between them]".[42]

Reception

Maddie, along with the other Sixth form students, was negatively received by viewers.[42] Smithwick revealed that she was aware of the criticism and was working on it.[42] OK! magazine called Bowman a "fast-rising star" and said they were "loving" the character of Maddie.[32]

References

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External links